Welcome to The Creative Brief. Your weekly newsletter to help you be more creative and stay inspired.

In this issue:
🥑 Functional Design Fights Food Waste
⚡️ Nike’s First National Campaign
📚 Resource of the Week

Functional Design Fights Food Waste

Sometimes the most simple solution is the best solution.

No fancy tech. No barcodes to scan. No AI. Just smart design.

Makro Supermarkets aimed to help their stores waste less while supporting the education of shoppers with this campaign.

Grey designed these wicked simple stickers that use color to show consumers how their produce can be used at each stage of ripeness.

The colors on each sticker are also associated with a series of recipes curated by the supermarket and available on their socials.

* chefs kiss *

Nike’s First National Campaign

The year? 1982. Nike’s first-ever national campaign goes live. Done by Wieden + Kennedy. Their first-ever national piece as well.

Not a single sneaker in sight.

Resource of the Week

I wrote about Canadian Modernism earlier this month and I am still uncovering new gems as an extension of that research.

CanadaModern.org is a massive archive of all things Canadian design and it is fantastic.

50 Best Book Covers of 2022

Each year the American Institute of Graphic Arts awards 50 books with the title of best book cover.

Here are a few of my favorites from the recent selections.
See the full lineup of winners here.

What have you been inspired by lately?

Talk soon!
✌️