Welcome to The Creative Brief. Your weekly newsletter to help you be more creative and stay inspired.

In this week’s issue:
❤️ Logo Design Home Run
📚 Resource of the Week
🧠 Free AI Courses from Google

Logo Design Home Run

I ❤️ this logo.

In 2021 the Piedmont Art Walk partnered with Mucho to update its logo to this wickedly simple yet incredibly clever wordmark.

The new logo really comes to life in motion where it literally walks through art.

Overall just a super simple concept that's really well executed.

I also love how they're using a red boot for their donations. This is an excellent reminder that you don't always need to overly design your work and that a great concept can get you a long way.

Check out the full project breakdown here.

Resource of the Week : Eyecandy

Eyecandy? Eye. Candy.

This is one of the most incredible and totally free databases of visual techniques that has ever existed in one place, and that’s not hyperbole.

Wieden + Kennedy Art Director Jacobi Mehringer built this wonderland as a passion project and a resource to help his workflow.

Reference gatekeeping has been a long-standing tradition in the agency world and it’s awesome to see somebody lifting the curtain.

Don’t just take my word for it, check out the library of visual techniques here.

Free Generative AI Courses from Google

Generative AI is quite literally taking over the Internet these days. Whether you want to be an expert or not, it is helpful to at least know some of the basics.

The included modules:
🤖 Intro to Generative AI
🤖 Intro to Large Language Models
🤖 Intro to Responsible AI
🤖 Intro to Image Generation
🤖 Encoder-Decoder
🤖 Attention Mechanism
🤖 Transformers and BERT Models
🤖 Create Image Captioning Models
🤖 Intro to Gen AI Studio

Check out the free curriculum from Google here.

Making Truly Great Work

We all want to make great work.

The kind that stops someone in their tracks. The kind that elicits a reaction.

One of the best ways to create truly great work is to change the goalposts. What are you comparing your work to?

Instead of comparing your 15-second ad spot to other 15-second ad spots. Compare it to film. Compare it to your favorite director.

Instead of comparing your graphic for social to other graphics for social. Compare it to an album cover. Compare it to your favorite art.

Strive to create art and entertainment. Not ads. Not content. Art.